السياحي

فوروم جريدة السياحي يناقش واقع التسويق السياحي في الجزائر

عرض الدكتور “عبد القادر هدير” رئيس الجمعية الجزائرية للإعلام السياحي و البيئي وممثل المركز العربي للإعلام السياحي كتابه الجديد “واقع التسويق السياحي في الجزائر” في العدد الثاني من الفوروم الخاص الذي تنظمه الجريدة في موعد نصف شهر ي
ومن خلال العرض قدم الدكتور هدير دور التسويق في خدمة صناعة السياحة

forum hadir

للتسويق مكانة بالغة الأهمية في صناعة السياحة كون التسويق السياحي مفهوم يعتمد على العمل على تحقيق أعلى درجة إشباع حاجات و رغبات السياح وهذا ما يعرف برضا السائح و لتحقيق هذا الرضا يجب تعاضد الجهود داخل المؤسسة السياحية وتعتمد صناعة السياحة على مفهوم الحديث للتسويق ذو التوجه الاجتماعي كون الافراد هم الركيزة الأساسية لهذه الصناعة وهذا التوجه الحديث يقوم على “أن البيئة و القوى السياسية و القانونية و الديمقراطية و الاعتبارات الأخلاقية و الإنسانية و الحضارية و الشواهد التاريخية و الموروث الشعبي و غيرها هي الموجه الأساسي للإستراتيجيات التسويقية في صناعة السياحة’

2
بما أن صناعة السياحة تعتمد على المقومات الطبيعية و الحضارية للشعوب ظهر مفهوم البيئة السياحية المستدامة
ويعتمد التسويق على دراسة سلوك السائح و العوامل المؤثرة عليه كدوافع شراء المنتج السياحي و الدخل المخصص للإنفاق و غيرها من المتغيرات التي تحكم السلوك الشرائي للسائح كون السائح محور العملية التسويقية و المحرك الآساسي لها

hadir

18 تعليقات

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